comScore Releases February 2012 U.S. Online Video Rankings

Published In: Business, Virginia 
Friday, March 16, 2012 1:06 PM
< Archive for Nov 2014 >
SuMoTuWeThFrSa
      1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30






comScore Releases February 2012 U.S. Online Video Rankings

/* Style Definitions */
span.prnews_span
{
font-size:8pt;
font-family:"Arial";
color:black;
}
a.prnews_a
{
color:blue;
}
li.prnews_li
{
font-size:8pt;
font-family:"Arial";
color:black;
}
p.prnews_p
{
font-size:8pt;
font-family:"Arial";
color:black;
}






comScore Releases February 2012 U.S. Online Video Rankings
Hulu Streams Record 1.5 Billion Videos Ads in February
PR Newswire
RESTON, Va., March 16, 2012



RESTON, Va., March 16, 2012 /PRNewswire/ -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 179 million U.S. Internet users watched nearly 38 billion videos of online video content in February.

(Logo: http://photos.prnewswire.com/prnh/20080115/COMSCORELOGO)

Top 10 Video Content Properties by Unique ViewersGoogle Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in February with 147.4 million unique viewers, followed by Yahoo! Sites with 60.9 million, VEVO with 52 million, Facebook.com with 43.6 million and Viacom Digital with 43.2 million. Nearly 38 billion video views occurred during the month, with Google Sites generating the highest number at 16.7 billion, followed by Hulu with 951 million and Yahoo! Sites with 721 million. The average viewer watched 21.8 hours of online video content, with Google Sites (7 hours) and Hulu (3.8 hours) demonstrating the highest average engagement among the top ten properties.

Please follow this link to view a social chart on the below dataset: http://www.comscore.com/Press_Events/Press_Releases/2012/3/comScore_Releases_February_2012_U.S._Online_Video_Rankings




Top U.S. Online Video Content Properties Ranked by Unique Video Viewers

February 2012

Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix



Property


Total Unique Viewers (000)


Videos (000)*


Minutes per Viewer



Total Internet : Total Audience


179,112


37,791,580


1,305.8



Google Sites


147,426


16,671,058


418.2



Yahoo! Sites


60,882


721,372


67.8



VEVO


52,014


696,969


60.5



Facebook.com


43,646


239,861


22.7



Viacom Digital


43,171


482,854


60.4



AOL, Inc.


40,802


442,308


46.1



Microsoft Sites


40,004


570,170


53.5



Comcast NBCUniversal


39,042


205,647


29.0



Hulu


31,021


950,969


226.5



Turner Digital


28,997


268,699


31.9
*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.
Top 10 Video Ad Properties by Video Ads ViewedAmericans viewed 7.5 billion video ads in February, with Hulu delivering a record-high number of video ad impressions at more than 1.5 billion. Google Sites ranked second with 1.1 billion video ads during the month, followed by Adap.tv with 706 million, BrightRoll Video Network with 683 million and Specific Media with 611 million. Time spent watching video ads totaled nearly 3.2 billion minutes, with Hulu delivering the highest duration of video ads at 650 million minutes. Video ads reached 50 percent of the total U.S. population an average of 49 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 48, while ESPN delivered an average of 26 ads per viewer.




Top U.S. Online Video Ad Properties Ranked by Video Ads* Viewed

February 2012

Total U.S. – Home and Work Locations

Ad Videos Only (Content Videos Not Included)

Source: comScore Video Metrix



Property


Video Ads (000)


Total Ad Minutes (MM)


Frequency (Ads per Viewer)


% Reach Total U.S. Population



Total Internet : Total Audience


7,495,201


3,184


49.1


50.0



Hulu


1,557,832


650


48.2


10.6



Google Sites


1,124,892


119


15.6


23.5



Adap.tv†


705,719


424


10.6


21.8



BrightRoll Video Network**


683,440


429


6.9


32.4



Specific Media**


611,076


302


7.0


28.5



Tremor Video**


491,050


264


11.4


14.1



ESPN


477,284


165


26.2


6.0



Auditude, Inc.**


411,726


174


10.5


12.8



Microsoft Sites


393,069


154


11.1


11.6



TubeMogul Video Ad Platform**


334,477


148


7.7


14.2
Note: Google Sites' video ad data includes a sizeable increase vs. previous months due to the recent inclusion of certain YouTube ad formats in our reporting. Any changes vs. previous months should not be treated as organic growth. In addition, Google Sites' video ad data currently does not include promoted videos on YouTube or homepage ads.   *Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, homepage ads, etc.**Indicates video ad network†Indicates video ad exchange
Top 10 YouTube Partner Channels by Unique ViewersThe February 2012 YouTube partner data revealed that video music channels VEVO (50.8 million viewers) and Warner Music (29.9 million viewers) maintained the top two positions. Gaming channel Machinima ranked third with 22.9 million viewers, followed by Maker Studios Inc. with 14.4 million, FullScreen with 12 million and Warner Bros (The Ellen Show) with 9 million. Among the top 10 YouTube partners, Machinima demonstrated the highest engagement (64 minutes per viewer) closely followed by VEVO (61 minutes per viewer), while VEVO streamed the most videos (674 million) followed by Machinima (344 million).




Top YouTube Partner Channels* Ranked by Unique Video ViewersFebruary 2012

Total U.S. – Home and Work Locations

Content Videos Only (Ad Videos Not Included)

Source: comScore Video Metrix



Property


Total Unique Viewers (000)


Videos (000)


Minutes per Viewer



VEVO @ YouTube


50,755


674,126


60.5



Warner Music @ Youtube


29,893


185,032


27.7



Machinima @ YouTube


22,910


343,531


63.7



Maker Studios Inc. @ YouTube


14,432


155,108


47.1



FullScreen @ YouTube


11,999


54,648


19.0



Warner Bros (The Ellen Show) @ YouTube


8,992


38,543


17.8



BroadbandTV @ YouTube


8,626


37,847


16.4



Big Frame @ YouTube


8,072


42,810


20.1



Clevvertv @ YouTube


7,017


13,105


7.8



Demand Media @ YouTube


6,816


17,420


9.5
*YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content
Other notable findings from February 2012 include:


83.8 percent of the U.S. Internet audience viewed online video.
The duration of the average online content video was 6.2 minutes, while the average online video ad was 0.4 minutes.
Video ads accounted for 16.6 percent of all videos viewed and 1.3 percent of all minutes spent viewing video online.
 

About comScore comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.
SOURCE comScore, Inc.








 
Friday, March 16, 2012 1:06 PM

Share Socially:
BlinkListBlinkList del.icio.usdel.icio.us DiggDigg FurlFurl ma.gnoliama.gnolia redditreddit SimpySimpy SpurlSpurl BlogMarksBlogMarks NewsvineNewsvine Share on Facebook Sphere: Related Content

Related Press Releases

comScore Releases February 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Thursday, March 17, 2011 11:57 AM
comScore Releases February 2010 U.S. Online Video Rankings
Published In: Business, Illinois 
Tuesday, April 13, 2010 10:30 AM
comScore Releases January 2012 U.S. Online Video Rankings
Published In: Business, Virginia 
Monday, February 20, 2012 10:43 AM
comScore Releases February 2012 U.S. Search Engine Rankings
Published In: Business, Virginia 
Friday, March 9, 2012 4:01 PM
comScore Releases May 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Friday, June 17, 2011 10:38 AM
comScore Releases May 2010 U.S. Online Video Rankings
Published In: Business, Virginia 
Thursday, June 24, 2010 12:57 PM
comScore Releases August 2010 U.S. Online Video Rankings
Published In: Business, Virginia 
Thursday, September 30, 2010 12:56 PM
comScore Releases December 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Tuesday, January 17, 2012 10:59 AM
comScore Releases December 2010 U.S. Online Video Rankings
Published In: Business, Virginia 
Friday, January 21, 2011 1:30 PM
comScore Releases November 2010 U.S. Online Video Rankings
Published In: Business, Virginia 
Thursday, December 16, 2010 4:07 PM
comScore Releases September 2010 U.S. Online Video Rankings
Published In: Business, Illinois, Virginia 
Tuesday, October 12, 2010 5:22 PM
comScore Releases June 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Friday, July 15, 2011 11:20 AM
comScore Releases September 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Friday, October 21, 2011 4:15 PM
comScore Releases January 2010 U.S. Online Video Rankings
Published In: Business, Virginia 
Monday, March 8, 2010 2:52 PM
comScore Releases October 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Monday, November 28, 2011 10:44 AM
comScore Releases July 2010 U.S. Online Video Rankings
Published In: Business, Virginia 
Monday, August 16, 2010 12:26 PM
comScore Releases August 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Thursday, September 22, 2011 4:54 PM
comScore Releases March 2010 U.S. Online Video Rankings
Published In: Business, Virginia 
Thursday, April 29, 2010 2:00 PM
comScore Releases November 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Thursday, December 15, 2011 4:05 PM
comScore Releases March 2011 U.S. Online Video Rankings
Published In: Business, Virginia 
Tuesday, April 12, 2011 3:51 PM