Patrick Keane Named CEO of Associated Content
Published In: Business, Colorado, New York 
Monday, March 30, 2009 3:57 PM
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Former Google and CBS executive to drive growth for www.associatedcontent.com advertisers, publishers and consumers

NEW YORK and DENVER, March 30 /PRNewswire/ -- Associated Content, the Web's leading online publishing platform, announced the appointment of Patrick Keane as CEO. Keane's deep experience in digital media, advertising and technology maps perfectly to Associated Content's innovative platform and will help drive future growth and expansion.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090330/LA91196)

Associatedcontent.com is one of the fastest growing ad-supported properties on the Web. Backed by investors Tim Armstrong, Canaan Partners and SoftBank Capital, the company boasts one of the most expansive consumer-facing, multimedia content libraries online today. With a growing archive of more than one million pieces of unique content, Associated Content is rapidly expanding its network of 250,000 professional and amateur site contributors and has developed a proprietary platform that enables highly efficient human and automated curation, payment and editing.

As CEO, Keane will apply his extensive marketing and advertising experience to building the Associated Content brand, driving advertising sales and growing business partnerships.

"Associated Content has achieved four years of 100-percent growth, year-to-year," said Luke Beatty, founder and president of Associated Content. "Patrick's experience with consumer brands and fast-growing advertising platforms will help ignite accelerated growth in every area of our business."

"The unique advertising, publishing platform and consumer media opportunities are extraordinary," Keane said. "I'm looking forward to building upon the strong foundation laid by Associated Content's team, board, investors and community of contributors."

As chief marketing officer at CBS Interactive, Keane was responsible for sales strategy, consumer marketing, advertising operations, field marketing, and research and analytics for all properties across sports, news and entertainment.

Prior to joining CBS, Keane spent more than four years at Google serving as head of advertising sales strategy responsible for developing and managing the strategic plans and relationships leading all "go to market" positioning and strategy for Fortune 500 advertisers and agencies. He was the original founder of Zeitgeist, Google's annual thought leadership forum, and built and led Google's North American field marketing team.

Prior to Google, Keane was vice president and senior analyst at Jupiter Research where he contributed to all facets of their marketing and media research, as well as the company's conference division and business development.

About Associated Content:
Associated Content, Inc., is an open content network. The company operates a proprietary content publishing platform that enables individuals and media companies to publish content on any topic, in any format. Associated Content distributes that content to consumers through its site, associatedcontent.com, and through its network of partners. Learn more at www.associatedcontent.com.



SOURCE Associated Content, Inc.


 
Monday, March 30, 2009 3:57 PM

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