Speed-Trap's Mobile Technology Completes the View of Online Customer Experience
Published In: Business, United Kingdom 
Thursday, August 20, 2009 11:32 AM
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NEWBURY, England, August 20 /PRNewswire/ --

- Speed-Trap Extends the Reach of its Technology to Monitor Visitor
Interaction With Websites and Web Applications to Now Include Mobile Customer
Experience Measurement by Providing Mobile Internet Analytics of Activity on
Mobile Devices From Nokia to Nintendo

Speed-Trap, http://www.speed-trap.com the online customer insight
provider, has extended its Tag-Free(TM) Dynamic Collection(TM) technology to
capture data from website visitors accessing sites via almost any mobile
device, providing full mobile internet analytics and mobile customer
experience measurement.

Speed-Trap's mobile internet analytics development allows Speed-Trap
customers to build a holistic view of their visitors' online interaction
across both traditional Mac/PC and mobile platforms and develop detailed
mobile customer experience measurement. Armed with this insight, they can
decide how best to market to certain individuals, based upon detailed
analysis of their interactions.

Malcolm Duckett, VP Operations and Marketing at Speed-Trap,
http://bit.ly/stcon comments, "With a world that is running headlong into
mobile and ubiquitous internet access, having a web analytics solution which
only works with traditional browsers within desktop computers would be
madness. Today's internet-enabled mobile devices will become the principal
way in which people interact with the brands they do business with. It is
therefore essential that the brands utilise mobile internet analytics and are
able to determine precisely how, when and why their websites and rich-media
applications are being accessed, including when their customers are on the
move - complete mobile customer experience measurement. When you consider
that Speed-Trap can make this data available in real-time, then this can lead
to excellent cross-channel marketing opportunities, particularly if combined
with location-based technologies."

Speed-Trap has just made extended mobile device and browser support -
mobile internet analytics - available within Speed-Trap Version 7, and is
able to incorporate the mobile customer experience measurement data into the
evolving individual customer profiles Speed-Trap's systems build. With the
entire history of the visitor's personal interaction with the site on hand,
and the opportunity to add offline CRM data, this complete profile can feed
into a behavioural targeting advertising engine, creating a particularly
powerful marketing proposition http://bit.ly/stcst

Duckett explains, "By combining the full online mobile customer
experience measurement information, including mobile internet analytics, with
the CRM data gathered via the other channels, targeted advertising and
personalisation can be vastly improved. This data can even have an impact on
what methods of advertising are best suited to particular people - for
example, someone who repeatedly visits the site from a mobile, more so than
via a desktop, may well be more susceptible to an SMS advert than an email,
and our mobile internet analytics can provide this insight."

Duckett continues, "Mobile access to websites is becoming easier and more
and more pervasive, and so using mobile internet analytics to attain a full
understanding of the motivations and reasons behind a customer visiting your
site via a mobile device rather than via a desktop or laptop is crucial
http://bit.ly/stapps Marketers need to deploy mobile customer experience
measurement techniques to understand whether the visit is the result of
offline advertising prompting them, or to perform price comparisons when
in-store, or whether it is simply on a whim. Each of these revelations can
allow brands to immediately present the individual customer with appropriate
offers and site content, but can also offer insight into the effectiveness of
other marketing strategies as a whole."

All trademarks or registered trademarks are the property of their
respective owners

About Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to
capture and analyse interaction at the user interface - whatever the device
e.g. mobile, iPhone, PDA, gaming console, or technology deployed e.g.
webpage, Adobe AIR, Silverlight, Flash, Flex, AJAX etc. - to deliver complete
real-time data on every visitor and user of all your online applications -
complete online customer insight.

Speed-Trap's systems have come to define a new approach to the
integration of online applications into an enterprise's Information
Architecture. The system's User Interface Capture functionality provides a
definitive, flexible and reusable source of customer, behavioural, process
and performance data from any internet, intranet or extranet application.

Speed-Trap's customers use their patented and tag-free Dynamic
Collection(TM) solutions to drive applications as diverse as Fraud Detection,
Marketing Automation, Campaign Measurement, Usability & Design, CRM systems
and Web Analytics.

With an integrated, interactive reporting suite and options to directly
populate Enterprise Data warehouses via its partnership with Teradata, it
represents the leading edge of advanced online channel data capture, analysis
and delivery systems. Companies like The SAS Institute utilise Speed-Trap's
technology in their SAS for Customer Experience Analytics product that
couples their world-class analytics, marketing tools with Speed-Trap
technology to provide integrated cross-channel marketing and customer insight.

Based in the UK, Speed-Trap delivers its solutions directly and via a
range of OEM, reseller and system integration partners around the world.
Direct customers include Alliance & Leicester, AXA, directgov, Betfair, Paddy
Power, PC World Business, ghd and WH Smith. Speed-Trap's partners include the
SAS Institute, Teradata Corporation, Arcade e-Business, BIMA Consulting and
Zencos LLC.


For further information, please contact:

Malcolm Duckett
Speed-Trap
Tel: +44-(0)1635-230-630
http://www.speed-trap.com/

Will Gardiner/ Nicola Miller
itpr
Tel: +44-(0)1932-578-800
http://www.itpr.co.uk/




SOURCE Speed-Trap


 
Thursday, August 20, 2009 11:32 AM

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