Today's Tough Economy Stirs Creativity Using Pentel Arts
Published In: California, Family 
Thursday, May 14, 2009 5:20 AM
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TORRANCE, Calif., May 14 /PRNewswire/ -- In these tough economic times, more Americans are 'nesting' - creating entertainment and interest in the home instead of participating in expensive entertainment outside of the home. In recent weeks, the New York Times reported that the recession is a boost for certain businesses - including craft supplies. Pentel Arts, a division of Pentel of America, a leading provider of writing instruments and art supplies, is an excellent example of the nesting effect.

"Our Pentel Arts business is up 20% for the first quarter of the year," says Marty Furman, Chief Operating Officer for Pentel of America. "We attribute this growth to a strong rapport with our customer. Our customer is a serious hobbyist who likes innovative art supplies, at an attractive price point that can be utilized for making creative, lasting items for others or for themselves."

The Fabric Fun Pastel Dye Sticks and Gel Roller for Fabric pens are a perfect illustration of the creative forces behind Pentel Arts. The Fabric Fun collection consists of a set of pastel dye sticks (a crayon like stick) that is ideal for drawing or stenciling fabric. The Gel Roller for Fabric pen is a unique waterproof pen that is ideal for outlining or drawing on fabric. Both products have an impressive lasting power and once set with an iron, can even withstand repeated washing.

"These enable anyone to create lasting, personalized, useful fabric creations. We are extremely pleased with the popularity of our Fabric Fun sticks, and Pentel Arts is exploring new outlets for our artists. We recently debuted the utilization of our Metallic Brush pens and Wet Erase markers on wooden bangles to create beautiful, one of a kind cuff bracelets that were the hit of the Winter 2009 Craft and Hobby Association trade show," says Belinda Trummeter, Product Marketing Manager for Pentel Arts. For more information on the Fabric Fun sticks, Gel Roller for Fabric pens, Metallic Brush pens, and Wet Erase markers please visit www.pentelarts.com.

To further the communication with the consumer, Pentel of America offers an interactive website (http://www.pentelarts.com/tips/fabricfun.html) that encourages the design process. With free templates, tips and techniques and how-tos, Pentel of America continually networks with artists, hobbyists and crafters.

"Our relationship with our customer is ever changing. By creating a forum of creativity and inspiration, our website is giving the customer a current, comprehensive impression of the capabilities of our products," states Trummeter.

With their unique approach to packaging inspiring kits of products and continually communicating with their consumer, Pentel of America is metamorphosing a down trending economy into good business.



SOURCE Pentel of America, Ltd.


 
Thursday, May 14, 2009 5:20 AM

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